Hitherto, to read an unpirated New York Times article online you had to click on an URL that took you to a site owned and controlled by the New York Times. Today that changed as Facebook began serving, at least to users of its iPhone app, selected content belonging to the Times and eight other A-list media properties directly from within its own walled garden.
The shift, some said, was tectonic, which may sound over the top to the average poster of cat videos and holiday selfies, but to someone with a son about to graduate from journalism school, the deal will be big if it pans out the way the Times hopes. Not everyone thinks it will.
Why would the Times — or the National Geographic or the Guardian or the BBC or Der Spiegel or any of the others who have signed up — want to participate in this “experiment”? (That, for now, is what they are calling it; the official title is Instant Articles.)